Manyvids.23.03.10.sydney.harwin.k9.addicted.bab... File

In the 21st-century media landscape, traditional gatekeepers—studio executives, network programmers, and publishing houses—no longer hold a monopoly on audience attention. The rise of Web 2.0 and smartphone technology has empowered individuals to produce and distribute video content directly to a global audience. A video content creator is best defined as an individual who produces original video material for digital platforms, with the primary goal of building an engaged community and generating revenue. This career is distinct from traditional videography or filmmaking, as the creator is typically also the on-screen talent, editor, strategist, and business manager. Today, over 50 million individuals globally consider themselves creators, with a significant portion earning a full-time living from video content (Influencer Marketing Hub, 2023).