The industry has also mastered the art of the "media mix." A franchise like Pokémon or Gundam is not "just" a show. It is a trading card game, a line of plastic models, a mobile game, a café, and a theme park attraction. This 360-degree immersion is the holy grail of Japanese IP management.
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Even the news and dramas follow strict cultural codes. Japanese TV dramas (J-dramas) are typically 11 episodes long and focus on high-concept romance, medical mysteries, or legal procedurals. They are famous for their "lesson of the week" structure and lack of a second season—a stark contrast to the endless renewal cycles of American shows. The industry has also mastered the art of the "media mix