Many photographers use shortened links to give away freebies to build their community. This could be a pack of Lightroom presets, Photoshop actions, or texture overlays.
: Creators who share this tool—such as travel agencies or immigration blogs—often use Bitly to track how many users clicked the link to access the tool. Security and Safety Considerations bit.ly photographtool
If you send a RAW gallery via unshortened links, services like Gmail or Outlook often flag them as suspicious. A branded bit.ly link (like bit.ly/ClientName-Portraits ) looks professional and is less likely to be eaten by spam filters. Many photographers use shortened links to give away