Before diving into the strategies, it is essential to understand the pedigree of the author. Mark Hughes isn't just a theorist; he is a practitioner. He famously served as the VP of Marketing for Half.com, a company that famously made headlines by convincing a small town in Oregon to rename itself "Half.com" for a year.
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He backed these up with case studies from his time as a marketing exec at Half.com (renaming a town to Half.com, Oregon) and other pre-social-media stunts that still feel fresh today. Before diving into the strategies, it is essential
Hughes argues that to get people to talk about your product, you must push one of six psychological "buttons." These are the triggers that compel a human being to turn to a friend and say, "You have to see this." If you find a legitimate copy, here is