The entertainment landscape will keep evolving. But our north star remains the same:
In just a few years, Apple has become the prestige player. Productions like CODA (the first streaming film to win Best Picture), Killers of the Flower Moon , and Ted Lasso prove Apple is prioritizing quality over quantity. By spending $200+ million on single auteur-driven films, Apple has become the preferred studio for top directors who feel squeezed by franchise mandates elsewhere.