The rise of streaming platforms (OTT services) and the dominance of social media video content had blurred the lines of traditional broadcasting. "Content" was no longer confined to the rigid schedules of TV or the dark halls of movie theaters; it was available 24/7 on smartphones. In this environment, the MTRCB faced the challenge of remaining relevant.
Beyond just classification, the MTRCB used the 2022 infomercial to foster collaboration with theater operators and filmmakers. By promoting "Matalinong Panonood," the board aimed to create a more discerning audience that supports high-quality, age-appropriate local productions, thereby strengthening the Philippine creative economy. MTRCB Infomercial 2022
One of the primary achievements of the infomercial was its visual breakdown of the rating system. For the average viewer, the difference between a "PG" and an "R-13" rating can sometimes be subjective. The infomercial clarified these distinctions through scenarios and clear definitions: The rise of streaming platforms (OTT services) and
However, the infomercial served a proactive purpose here. By educating the public on why classifications exist—protecting the welfare of children and preserving community standards—it empowered parents to become the MTRCB of their own homes. If the state cannot classify every YouTube video or Netflix series in real-time, the infomercial suggested that the solution lies in equipping parents with the critical thinking skills derived from the MTRCB standards. Beyond just classification, the MTRCB used the 2022
For the uninitiated, the infomercial served as a crash course on the MTRCB's classification system—a necessity given the influx of new media consumers in 2022. The infomercial broke down:
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