Sherry Swimwear tapped into this psychographic three years ago with a revolutionary marketing campaign: "No expiration date on feeling sexy."
The future of mature entertainment is not about slowing down; it is about suiting up. It is about the 64-year-old divorcee feeling her heart race as she steps out of the pool. It is about the 70-year-old grandfather surprising his wife on their anniversary cruise. Sherry bikiniMature
has done something remarkable. They have taken a piece of fabric and turned it into a flag of rebellion. In a culture that tells older people to sit down and shut up, Sherry whispers (and sometimes shouts): Take off your cover-up. Sherry Swimwear tapped into this psychographic three years
Moving away from neon or overly "loud" prints, these bikinis often feature sophisticated florals, deep jewel tones, or classic nautical stripes that complement a more refined wardrobe. Styling Tips for the Mature Silhouette has done something remarkable