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This has changed what gets made. In popular media, the "mid-budget drama" (a $40 million adult romance) is almost extinct. Instead, studios fund either low-cost reality/unscripted content ( Love is Blind , Vanderpump Rules ) or massive franchise IP (Marvel, Star Wars , The Witcher ). The middle class of media has collapsed.
In the past, a show needed a broad appeal to survive a competitive time slot. Today, streaming services rely on subscriber retention, allowing for niche content to thrive. This has led to a diversification of stories. Korean dramas, Scandinavian noir, and reality TV sub-genres find massive global audiences that would have been impossible to cultivate in a broadcast era. SexArt.24.08.14.Kama.Oxi.Mystic.Melodies.XXX.10...
serve two simultaneous roles in our lives. First, they act as a mirror, reflecting our current anxieties, joys, and aesthetics back at us. Second, they act as a molder, shaping how we dress (the Euphoria makeup effect), how we speak (the Barbie memeification of dialogue), and how we love (the Bridgerton romance effect). This has changed what gets made
As we look forward, the next frontier for popular media includes: The middle class of media has collapsed