Style Version 4.0 20th Anniversary Edition — The Elements Of Typographic

teaches you the why behind the what . When you understand why Didot feels "cold" and why Garamond feels "warm," you stop guessing and start composing.

[Optional: Link to publisher page / local bookstore / WorldCat entry] teaches you the why behind the what

The 20th Anniversary Edition addresses the existential crisis of the book. Bringhurst does not mourn the codex; he defines it. He argues that a screen is a transient vessel, while a well-set page is a "memorial." Version 4.0 provides the rules for designing e-books that still carry the DNA of Gutenberg. teaches you the why behind the what