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The point of sale and platform built with your business’ success in mind
| Feature | Description | Business Benefit | |---------|-------------|------------------| | | Pre‑built, brandable templates for product catalogs, video teasers, QR‑code coupons, and AR‑enabled images. | Faster time‑to‑market, consistent brand experience. | | AI‑Powered Content Personalization | Prisma™ AI analyses user demographics, past interactions and real‑time context to auto‑select the most engaging media. | Higher click‑through & conversion rates. | | Omni‑Channel Fallback | If an MMS cannot be delivered (e.g., device limitation), the platform auto‑downgrades to SMS with a short link, or pushes the content to WhatsApp Business. | Maximized reach, reduced undelivered messages. | | Real‑Time Delivery & Read Receipts | Webhooks provide instant status (sent, delivered, read, failed) along with media‑specific metrics (e.g., video play duration). | Immediate insight for campaign adjustments. | | Consent & Preference Management | Integrated UI for subscribers to manage opt‑ins/opt‑outs, supported by a consent ledger compliant with GDPR, India’s Personal Data Protection Bill (PDPB). | Legal compliance, trust building. | | Bulk Import & Validation | Upload of up to 10 million contacts in CSV/Parquet format; built‑in phone‑number validation, duplicate removal, and DNC (Do‑Not‑Call) list checks. | Clean, deliverable audience lists. | | Scheduled & Trigger‑Based Messaging | Cron‑like scheduler for timed blasts, plus event‑driven triggers (e.g., order shipped, payment failure). | Seamless automation of transactional and promotional flows. | | Performance Dashboard | Real‑time KPIs: delivery rate, click‑through rate (CTR), media engagement time, cost‑per‑delivery, ROI. | Data‑driven decision making. | | Multi‑Tenant SaaS & Private Cloud Options | Enterprises can consume Manjula MMS as a multi‑tenant SaaS or deploy a dedicated private instance behind a VPC. | Flexibility for security‑sensitive organizations. |
In the ever‑evolving landscape of enterprise communication, continues to play a pivotal role for organizations that need to reach customers, partners and employees with rich media content. In early 2025, Wipro announced the launch of “Manjula MMS,” a purpose‑built, cloud‑native MMS platform designed to help businesses of all sizes orchestrate, personalize, and track multimedia campaigns at scale.
: Part of Wipro's broader shift toward AI-led services, such as Wipro Intelligence . AI responses may include mistakes. Learn more
The point of sale and platform built with your business’ success in mind
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