Letspostit - Abby Mccoy - The Music Video Shoot... Exclusive Jun 2026

The most fascinating aspect of this shoot was the absence of a post-production phase. Usually, a music video shot takes three days; color grading takes two weeks; CGI takes a month. For "LetsPostIt," the final video was exactly what the live audience saw.

Abby McCoy worked closely with her director to plan out every detail of the shoot, from wardrobe and styling to choreography and camera angles. The goal was to create a music video that would be visually stunning, engaging, and true to the spirit of the song. LetsPostIt - Abby McCoy - The Music Video Shoot...

Instead of texting Mira “Where do you want the teaser posted?” she added a comment on the card: @Mira - Instagram or TikTok first? Mira replied in 30 seconds: “TikTok. Vertical. Less polish, more chaos.” The most fascinating aspect of this shoot was

McCoy explained during a rare quiet moment on set. "We installed 50 live-feed cameras connected to a dummy social media page. For 72 hours, whatever happened on set was streamed. No editing. No safety net." Abby McCoy worked closely with her director to

With the concept in place, the team began working on the logistics of the shoot. This included scouting locations, hiring crew members, and scheduling talent. For LetsPostIt, the team chose to film on location in a variety of spots around the city, including a trendy coffee shop, a vibrant street art market, and a bustling park.