To understand why Arial Black at 20pt works so well, one must first understand the font itself. Arial is a neo-grotesque typeface, rooted in the sans-serif tradition. Unlike its more famous predecessor, Helvetica, Arial features slightly softer curves and a more diagonal cut on the tail of the 't' and the stem of the 'a'.
To make the most of this font configuration, keep these two rules in mind: arial 20black font
for a tagline, try increasing the letter spacing (tracking) slightly to give the heavy characters room to "breathe". Standard Pairing To understand why Arial Black at 20pt works