Business development is a critical aspect of any organization, and it involves identifying and pursuing new opportunities to expand and improve the business. Ahmed Taher's book "Business Development" provides a comprehensive guide on how to achieve business development, including key principles, best practices, and a systematic approach to identifying and capitalizing on new business opportunities. By following the principles and best practices outlined in this article, companies can achieve sustainable growth, increase revenue, and stay ahead of the competition.
In his 2023 conference paper, Taher explores business development as a "Strategic Stretch". This concept emphasizes using a firm's current capabilities to reach new markets or develop new products that might initially seem out of reach. It is about identifying the "mismatch" between current resources and future goals and bridging that gap through innovation. 2. Research-Based Idea Generation business development ahmed taher pdf
If you are ready to move from being a salesperson to a strategic growth architect, start your search for that PDF—but more importantly, start auditing your own business development engine against the timeless questions Taher poses. Business development is a critical aspect of any