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The danger is "context collapse"—the inability to turn off. Because media is on our phones, we consume it in bed, at dinner, in the bathroom. The boundaries between work, life, and entertainment have dissolved. We are never truly bored anymore, which means we are never truly at rest.

So, what are you going to watch next?

However, this fragmentation has a cost. The shared cultural touchstone is disappearing. We no longer gather around a single fire; instead, we sit in separate rooms, each illuminated by a different blue light. The question for modern popular media is no longer "Is it good?" but "Is it sticky enough to break through the algorithm?" The danger is "context collapse"—the inability to turn off