Brand Voice X Bold Font: Db

The relationship between the is a marriage of content and container. The voice provides the irreverent soul; the bold font provides the unbreakable skeleton.

: A common strategy for DB is to use DB BrandVoice Bold for major headings and subheadings while using more neutral weights (like DB BrandVoice Light or Regular) for body text. Db Brand Voice X Bold Font

We never bold an entire paragraph. Only the thesis. Only the takeaway. The relationship between the is a marriage of

Landing on Db’s website, you are immediately hit with a left-aligned, massive headline. Often, it is a single word: "PROTECT." Or "MODULAR." The font size often exceeds 100px. The voice follows up with a subheader that is pure attitude: "Your gear is expensive. Your bail isn't." We never bold an entire paragraph

Use your bold font for headers and "hero" statements, but pair it with a clean, light-weight font for body text to avoid overwhelming the reader.