Though the book is currently out of print, it remains a highly sought-after resource for car enthusiasts and students of corporate culture alike. involved or the legal strategies used during the 1995 federal trial?

By 2015, the truth was unavoidable. The National Highway Traffic Safety Administration (NHTSA) issued the largest fine in its history against Honda: $70 million. But the fine was a footnote. The real penalty was the coordinated recall of over 24 million Honda vehicles worldwide—the largest and most complex recall in automotive history.

Arrogance and Accords: The Inside Story of the Honda Scandal

And it worked—but not the way they expected. Young buyers who couldn’t afford a 3 Series bought loaded Accords. Then they modified those, too. The “luxury tuner” was born: air suspension, custom upholstery, and 19-inch wheels on a car that cost $30,000 new.