At the heart of Maltz’s theory is the belief that you can never outperform your own self-image. If you view yourself as a "failure-type person," your subconscious mind will find ways to sabotage your success to maintain consistency with that image. Conversely, a positive, healthy self-image acts as a catalyst for success, as the "Success Mechanism" within the brain begins to automatically steer the individual toward their desired outcomes.
Maltz afirma que el cerebro no distingue entre una experiencia real y una imaginada vívidamente. Esta es la base de la visualización moderna. psicocibernetica pdf