Bain Luxury Report 2024 Pdf _verified_

What strategies can luxury brands use to rebalance their value proposition and regain customer trust?

The sector is leaving behind the “Greedflation” era of 2022 and entering an era of . The brands that survive the next five years will be those that treat price hikes with justification (heritage, materials, service) rather than hubris. bain luxury report 2024 pdf

The era of selling $300 canvas sneakers to millions of aspirational customers is over. To thrive in 2025, brands must raise average unit prices (AUPs) by 10-15% annually, even if units sold fall. Chanel’s model of raising handbag prices to €10k+ is the new template. What strategies can luxury brands use to rebalance