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To understand where we are, we must look at where we came from. For most of the 20th century, popular media was a shared campfire. In 1983, over 105 million Americans—nearly half the country—watched the finale of M*A*S*H . In 1993, Michael Jackson’s Super Bowl Halftime Show drew 133.4 million viewers. That shared experience created a "monoculture"—a set of references, jokes, and touchstones that virtually everyone understood.

Today, the idea of a single "must-watch" show is archaic. We have entered the era of "Peak TV" and "Infinite Scroll," where the scarcity is no longer content, but attention . KarupsPC.17.12.31.Kirschley.Swoon.Solo.4.XXX.72...

Post-COVID, the line between physical and digital is blurring. Concerts will have holograms. Movie theaters will offer 4D sensory experiences (wind, smell, motion). You will attend a "live" event via VR while sitting on your couch. To understand where we are, we must look

The Digital Playground: Navigating Entertainment Content and Popular Media In 1993, Michael Jackson’s Super Bowl Halftime Show