Does enthusiasm survive the shift to OTT? Surprisingly, yes. While COVID-19 shut down theaters, the digital release of like Sye Raa Narasimha Reddy became massive streaming events. However, nothing replaces the theater. The enthusiasm is a shared chemical reaction. Watching Pushpa: The Rule on a laptop in your bedroom is like watching fireworks on television; you see the light, but you don't feel the heat.