Dotcom — Secrets 'link'

You don't build websites. You build sales funnels. A funnel is a guided journey where you lead a horse to water and make them thirsty along the way.

In contrast, a is a guided journey. It takes the prospect by the hand and leads them through a specific sequence of steps, with the goal of converting them from a stranger into a customer. DotCom Secrets

By building a brand around an Attractive Character, you create a cult-like following. This turns a commodity business into a movement, making price resistance lower and customer loyalty higher. You don't build websites