To understand the demand, we must first understand the product. was a collection of photographic filters designed to enhance images in ways that standard editing software couldn't easily achieve.
Google acquired Nik Software in 2012. They initially lowered the price to $150, but in , Google made the entire Nik Collection completely free to download. This version (v1.2.11) included Color Efex Pro 4 Nik Software Color Efex Pro 5 Free Download