Every "free" download is a lead magnet. You are the lead. If you do not have a mechanism to convert that information into revenue, you are not a free agent—you are inventory in someone else’s sales funnel.
Download a calorie tracking app. Pay for the premium version. Buy a diet plan PDF. (Be sold to). The new way: Download free macro calculators from three different sites. Create a spreadsheet that combines them into a "Automated Macro Tracker." Sell it to friends for $15. download sell or be sold
If you break this loop, you default to the consumer track. On the consumer track, you are constantly downloading solutions for your problems (weight loss, finance, relationships) and paying for the privilege. Every "free" download is a lead magnet