Value Migration Adrian Slywotzky Pdf Upd -

Slywotzky co-wrote a concise, 6-page summary titled "The Art of Profitable Discovery" (HBR, 1999). You can legally purchase and download this as a PDF for $6-$10. It contains 90% of the core thesis without the 1990s case study fluff.

This is the phase of rapid growth. A company has identified a new, superior business design that resonates with customers. Value rushes into the company from the old business models of competitors. value migration adrian slywotzky pdf

The subtitle of the book is crucial: How to Think Several Moves Ahead. Slywotzky borrows from chess. He argues that most companies react to the current move (a competitor lowers price). A value migration strategist plans three moves ahead. Slywotzky co-wrote a concise, 6-page summary titled "The

Consider the automotive industry today. We are witnessing a massive value migration. Value is flowing out of traditional internal combustion engine manufacturers who are slow to adapt, and flowing into companies with superior electric vehicle (EV) business designs and software-first approaches. This is a textbook application of Slywotzky’s theory: the customer’s priority shifted from horsepower and styling to sustainability, software integration, and autonomy. The companies that recognized this shift captured the inflowing value. This is the phase of rapid growth

A company captures value from competitors or other industries due to a superior value proposition. During this phase, market share and profit margins expand rapidly.

The world moves on. Maybe the technology becomes a commodity or customer tastes change (like the shift from newspapers to news apps ). The old giant is now "obsolete," and value begins to migrate to the next innovator.

This is the phase of decline. The business model has become obsolete. Customers have found better alternatives that meet their priorities more effectively (cheaper, faster, or with better service). Value rushes out of the company.