Affiliate (ethnic wear, spice boxes, brassware), brand collabs (Finolex, Tata, Amul), YouTube AdSense for regional content, paid cultural workshops.
To understand Indian lifestyle content, one must look at the sartorial revolution currently underway. For a long time, "traditional" Indian wear was relegated to special occasions. But the current wave of content creators is championing "Indo-Western" fusion, breaking the rigid binaries of Western vs. Ethnic. Desi B-grade collection 1 - Indian Porn