Coverage of gay "idols" and performers who gain massive followings online. Navigating the Future of Japanese Gay Media

If you find yourself in Shinjuku at midnight, follow the sound of a 2000s J-Pop ballad drifting through a blacked-out door. Push the curtain aside. Whisper "1069" to the host. He will nod, pour a whiskey highball, and welcome you to the club.