In the past, the gatekeepers of popular media were studio heads, TV producers, and radio DJs. They decided what was popular. Today, the gatekeepers are algorithms.
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Instead, we see the rise of micro-genres. Algorithms identify niche interests—such as "lo-fi hip hop beats to study to" or "true crime documentaries set in the 1980s"—and serve that specific content to the relevant audience. While this allows for a diverse range of voices and content types to flourish, it also creates "filter bubbles." Audiences are fed more of what they already like, potentially narrowing their cultural horizons and creating distinct silos of popular media that rarely intersect. In the past, the gatekeepers of popular media