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Why? The economics of now favor "brands." A new intellectual property (IP) is a risk; a Marvel movie is a certainty. This has led to the "franchisification" of everything.

Popular media is generally categorized into several key sectors: 2025 Digital Media Trends | Deloitte Insights Barely.Legal.3D.XXX

Look at the box office top ten for any year in the last decade. What do you see? Superheroes, sequels, prequels, and "cinematic universes." Original, standalone has moved to streaming or art houses. and "cinematic universes." Original