IU is managed by EDAM Entertainment (a subsidiary of Kakao M). Because she is the most digitally dominant artist in Korea (with billions of streams), her agency prices physical albums competitively to encourage mass buying among the Korean general public, not just super-fans.
, while special limited sets or concert memorabilia can exceed iu album price
Does the album come with the original, never-used photocard? IU is managed by EDAM Entertainment (a subsidiary