If you are working on a specific design project, let me know your (e.g., hospitality, tech, government), the target medium (e.g., mobile app, print billboards), and the brand persona (e.g., ultra-luxury, youthful, traditional). I can recommend the exact font families or design strategies to use.
When the World Cup branding was unveiled, it was the first time many international audiences saw Modern Arabic typography treated with such prestige. For decades, the standard in the Middle East had often been to adapt Western branding systems, forcing Arabic script to fit into designs meant for English. The Qatar font flipped this narrative. qatar arabic font
Unveiled in 2022 alongside the new national emblem, this font is used by all ministries for official communication. It holds deep historical significance, as its Arabic characters are derived from the original manuscripts of Qatar's founder, Sheikh Jassim bin Mohammed bin Thani . The accompanying English font was designed to mirror the hand movements of Arabic calligraphy. If you are working on a specific design
The most prominent iteration of this typographic journey was commissioned for the FIFA World Cup. The design was spearheaded by the renowned typographer Tim Holloway, in collaboration with the branding agency Lambie-Nairn and the organizing committee. While the English font received attention for its "zero" glyph resembling the World Cup trophy, the Arabic counterpart was a far more complex beast to tame. For decades, the standard in the Middle East