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As the delivery mechanisms changed, so did the nature of "popular media." In the past, a piece of media was considered "popular" if it achieved mass saturation—think of the final episode of M A S H* or the release of a new Michael Jackson album. These were cultural unifiers, moments where society collectively paused.

Today’s entertainment content rarely stays in one medium. A popular book becomes a movie, which inspires a video game, which leads to a limited-run podcast. This allows franchises like Marvel or Star Wars to maintain a constant presence in the cultural conversation. SweetSinner.24.05.21.Haley.Reed.Smokin.Wife.XXX...

The business model of nearly all free popular media is not "art," but "advertising." And the currency is human attention. Platforms engineered by former Google and Facebook employees use behavioral psychology to keep you swiping, scrolling, and clicking. As the delivery mechanisms changed, so did the