Brands took notice. A major OTT platform paid the page to create memes promoting a Tamil web series. A local Biryani chain ran a campaign: “Order like Joker – Get extra gravy for free.” The irony of an anti-establishment meme page selling out was not lost on its followers, who greeted every sponsored post with a flood of laughing emojis and the phrase “சரி தம்பி” (“Okay, bro”).