The highest excellence is to win by out-thinking the competition so thoroughly that they concede before the struggle begins.
Avoid predictable patterns. If you always launch products on Tuesday, launch on a Sunday. If you always raise prices in Q1, raise them in Q4. sun tzu the art of war for managers 50 strategic rules
Establish clear "rally points" for your team. If a project goes sideways, everyone knows to regroup at the core dashboard or the weekly sync. The highest excellence is to win by out-thinking