Ohannes Tomassian Jun 2026

With a career spanning over two decades at Lavazza, Tomassian’s trajectory is a testament to his deep-rooted understanding of the brand’s heritage and his ability to adapt its core values to a rapidly changing consumer landscape. His journey with the company began in Turin, Italy, where he held various strategic roles that prepared him for international leadership. Before his appointment as President of North America, he served as the General Manager for Eastern Europe and the Middle East, where he successfully grew the brand’s footprint across diverse and emerging markets.

“I know the name of the farmer who presses my pomegranate molasses. That farmer knows my name. That’s not nostalgia—it’s accountability.” Ohannes Tomassian

Recognizing the shift in consumer habits, Tomassian has spearheaded initiatives to expand Lavazza’s presence in both the retail and food service sectors. This includes a robust e-commerce strategy and partnerships with high-end restaurants and hotels that align with the brand’s premium image. With a career spanning over two decades at