If you're playing a cracked version, try disabling the copy protection or cracks that came with the game. This might resolve the issue, but be aware that using cracked versions can lead to other problems and is against the game's terms of service.
Double-check that you've inserted the correct disc into the drive. If you're using a DVD, ensure it's not scratched or damaged. Nba 2k13 Wrong Disc Inserted Crack