Facebook’s machine learning is frighteningly good at detecting "engagement anomolies." When a post from a sleepy bakery in Vermont suddenly receives 800 likes from accounts in Bangladesh, Brazil, and Bulgaria within 90 seconds, the red flags fly.

To earn "coins" yourself, you must install sketchy browser extensions or watch ads on Autolike’s network. In return, your own Facebook account becomes a zombie soldier. While you sleep, your account might be secretly liking a real estate agent’s page in Texas or a meme page in Indonesia.

For every legitimate business tempted by the cheap numbers, the advice from social media managers is unanimous:

In the vast, endless blue of a Facebook feed, popularity is currency. A heart react here, a like there—these tiny dopamine hits dictate what we see, how we feel, and increasingly, how much money a business makes.