you are looking for (the latest is the 3rd or 4th)
Behavioral economics challenges these assumptions. It argues that humans are "boundedly rational," subject to cognitive biases, and heavily influenced by social norms and emotions. The field gained mainstream traction through the work of pioneers like Daniel Kahneman and Amos Tversky, and later Richard Thaler and Cass Sunstein.
Wilkinson’s textbook distinguishes itself through:
The book transitions from the theoretical "perfect" world to the "real" world, where emotions, environment, and social pressures dictate our choices. Key Concepts Explored in the Text
you are looking for (the latest is the 3rd or 4th)
Behavioral economics challenges these assumptions. It argues that humans are "boundedly rational," subject to cognitive biases, and heavily influenced by social norms and emotions. The field gained mainstream traction through the work of pioneers like Daniel Kahneman and Amos Tversky, and later Richard Thaler and Cass Sunstein.
Wilkinson’s textbook distinguishes itself through:
The book transitions from the theoretical "perfect" world to the "real" world, where emotions, environment, and social pressures dictate our choices. Key Concepts Explored in the Text