True marketing isn't about tricking people into buying things they don't need. It’s about understanding their worldviews and struggles. Godin emphasizes that "people like us do things like this." Your job is to identify the "us" and the "things." Tension and Forward Motion
He argues that you should not try to appeal to the masses. Instead, you should find the smallest group of people who would benefit from your work and delight them obsessively. This Is Marketing PDF Book by Seth Godin
If you were to Ctrl+F the This Is Marketing PDF for the most impactful phrase, you might search for "Smallest Viable Market" (SVM). True marketing isn't about tricking people into buying