Most people will read this book and do nothing. They will call it "too aggressive." They will say "that’s not my style." They will go back to their cubicle, update their CRM, and wait for a miracle.
To survive the grind, you need a framework. Cardone breaks the close down into three critical elements: Sell To Survive The Closers Survival Guide By Grant Cardone
"I understand money is tight. That is exactly why you need to do this. If you don't solve this problem today, it is going to cost you ten times more next month. Can you afford to not solve this? Let me ask you a different question: If I could prove this investment pays for itself in 30 days, are you responsible enough to sign a check today?" Most people will read this book and do nothing
| | The Survival Closer (Cardone) | | :--- | :--- | | Waits for inbound leads. | Generates 20+ outbound contacts per hour. | | Sends a proposal and "follows up." | Closes on the first call/in person. | | Avoids the money conversation. | Asks for the card/check 5+ times. | | Goes quiet after a "No." | Asks "No means Not yet—why not now?" | | Works 9-to-5. | Works until the quota is hit. | | Blames the product/price. | Blames their own lack of persistence. | Cardone breaks the close down into three critical
This is not a guide to "closing more deals." This is a guide to before your competitors hunt, kill, and eat you.