Studies show that when a celebrity is embroiled in a scandal, the market value of the brands they endorse can decline significantly. For example, the Tiger Woods scandal led to a market value decline of over
For the latest updates on , check your timeline in five minutes. Something will have exploded by then. celebrity scandals
, including narcissism and Machiavellianism. The Impact on Brands and Endorsements Studies show that when a celebrity is embroiled
Exposing Celebrity Scandal: How Journalism, Fame, and Audiences Coincide celebrity scandals
These papers focus on why the public is so obsessed with scandals and how these events impact our own values.