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We are seeing three major drivers of this phenomenon:

High-definition video reduces the "uncanny valley" effect. When an image is sharp and the frame rate is smooth, our brains register the person as a "real" presence, making it easier to build a bond. HDLove at First Sight

When you walk into a coffee shop, don't look at the menu. Look at the face of the stranger by the window. Notice the specific geometry of their cheekbones. Notice the way the light hits their shoulder. We are seeing three major drivers of this