The - Smurfs -film-

: Critics generally found the script "lame" and geared primarily toward toddlers, though they praised Hank Azaria's portrayal of the villainous Gargamel as a highlight.

Furthermore, the film introduced the concept of "Smurfology" to a generation that had no memory of the 1980s cartoon. For better or worse, when a child born in 2008 thinks of The Smurfs -film- , they think of Neil Patrick Harris yelling at a tiny blue figure in a New York apartment. The Smurfs -film-

It represents the struggle between honoring nostalgia and updating intellectual property for a modern, globalized audience. The film’s reliance on generic pop songs, slapstick violence, and celebrity cameos (it features a bizarre turn by Sofia Vergara as a cosmetics executive) defines the early 2010s family comedy landscape. : Critics generally found the script "lame" and