Ariely utiliza experimentos científicos para expor as "forças invisíveis" que moldam nossas escolhas diárias. Abaixo, exploramos os temas centrais abordados na obra:
We are happy to do favors for free (social norms) but often refuse to do them for a small amount of money (market norms). Previsivelmente Irracional Dan Ariely Pdf Download WORK
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