| | Key Activities | Deliverables | |-----------|--------------------|------------------| | 1️⃣ Research & Planning | • Identify target audience (e.g., teens, policymakers). • Conduct focus groups with survivors and service providers. | • Audience personas • Campaign objectives (e.g., “Increase hotline calls by 20 % in 6 months”) | | 2️⃣ Story Curation | • Recruit 3‑5 diverse survivor storytellers. • Conduct in‑depth interviews (audio, video, written). | • Full‑length survivor stories (text, video, audio). | | 3️⃣ Content Production | • Edit stories for platform‑specific formats (30‑sec TikTok, 2‑min YouTube, Instagram carousel). • Design graphics, infographics, and quote cards. | • Asset library (videos, graphics, PDFs). | | 4️⃣ Distribution Strategy | • Paid media plan (Facebook/IG ads, Google Display). • Earned media outreach (press releases, podcasts). • Partnerships with NGOs, schools, workplaces. | • Media calendar • Partner list & MOUs. | | 5️⃣ Engagement & Community Building | • Host live Q&A sessions with survivors. • Create a hashtag (e.g., #MyStoryMyStrength). • Launch a micro‑grant program for community‑led projects. | • Hashtag analytics • Event recordings. | | 6️⃣ Measurement & Iteration | • Track KPIs: reach, engagement, referral traffic, hotline calls, donations. • Conduct post‑campaign surveys. | • Final report with recommendations. |
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| | Free/Low‑Cost Option | How to Use It | |----------|--------------------------|-------------------| | Story Capture | Google Forms + Zapier → automatically store audio recordings in a Google Drive folder. | Send a secure link to survivors; they can upload audio or typed narratives. | | Video Editing | CapCut (mobile) or DaVinci Resolve (desktop). | Trim raw footage to 60‑second reels, add subtitles (crucial for accessibility). | | Graphic Design | Canva (free tier) – pre‑made templates for quote cards. | Insert survivor quotes, overlay with brand colors, export as PNG for social. | | Social‑Media Scheduling | Later (free plan) or Buffer . | Plan posts for optimal times; include hashtags and link tracking. | | Analytics Dashboard | Google Data Studio + Google Analytics + Facebook Insights . | Combine data sources to view reach, engagement, and conversion (e.g., hotline clicks). | | Legal & Safety Checklist | National Coalition Against Domestic Violence (NCADV) – Survivor Story Guidelines PDF (public domain). | Print and distribute to volunteers before collecting any story. | • Conduct in‑depth interviews (audio, video, written)
“The Night the Silence Broke” Survivor: Aisha, 27, former retail associate, survivor of intimate partner violence Platform: Instagram carousel + 60‑second Reel • Design graphics, infographics, and quote cards
In the world of advocacy, data gets a seat at the table, but stories change the vote. For decades, awareness campaigns relied on alarming statistics and generic warnings to highlight issues like domestic violence, cancer, human trafficking, or mental illness. While effective at grabbing attention, these numbers often fail to create lasting empathy.
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