Searching for usually implies a goal: "I want to make people addicted."
Why? Because they focus on manipulation rather than morbidity . Eyal is explicit: The Hook Model is a tool. You must ask the "Manipulation Matrix" question before using it: Hooked.pdf
If you are building a slot machine app for kids, you are a bad actor. If you are building a language learning app that uses hooks to keep you practicing daily, you are a healer. Searching for usually implies a goal: "I want
Once the trigger prompts the user, they must take an action. In the digital world, this is the simplest behavior done in anticipation of a reward. Hooked.pdf
Since the trigger serves as the prompt, product designers focus on the other two variables:
