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Furthermore, content has become affirmative . Algorithms show us what we already agree with. A fan of a specific political ideology sees only content supporting that view; a horror movie fan sees only jump-scare compilations. This creates "filter bubbles" but also high satisfaction—users feel that the algorithm "gets" them.
Media content is becoming hyper-targeted. Instead of "mass appeal" programming, creators are finding immense success by catering to highly specific subcultures, from mechanical keyboard enthusiasts to true-crime researchers. PornMegaLoad.24.07.04.Moon.Flower.Hardcore.4056...
For creators, standing out is nearly impossible. The barrier to entry is zero (anyone can upload a podcast or video), but the barrier to success is immense. Most YouTube videos get less than 1,000 views. Most podcasts die after three episodes. Furthermore, content has become affirmative
In the endless stream, the most valuable commodity is not content—it is . The ability to turn off the screen and look at the real world is becoming the ultimate luxury. For creators, standing out is nearly impossible