Before the death of Adobe Flash, the official Rise of the Guardians website was filled with mini-games and interactive "Guardian" tests. Many of these have been salvaged and made playable through the Archive’s software emulation, allowing fans to revisit the marketing experience of 2012.

But the Internet Archive operates on the opposite principle. The Archive doesn't care about quarterly earnings or licensing fees. It cares about . Every time a fan uploads a rare Rise of the Guardians animatic or a low-bitrate MP4 of the Spanish dub, they are acting as a Guardian. They are saying: I remember this. It is worth preserving.