Edelkoort’s manifesto highlights ten key reasons for the industry's failure, focusing on how the unbridled pace of production has stripped clothing of its soul. Key points of failure identified in her research include:
It is true that the ability to opt out of trends often requires the confidence of the already-secure. It is easier to wear a mended sweater when you do not face workplace dress codes or social gatekeeping based on appearance. We do not pretend otherwise. anti-fashion manifesto
In response to these problems, a growing number of designers, activists, and thinkers are embracing the anti-fashion manifesto. This manifesto is not a set of rigid principles or a unified ideology, but rather a loose collection of ideas and attitudes that seek to challenge the dominant norms of the fashion industry. Edelkoort’s manifesto highlights ten key reasons for the
A personal uniform is not a limitation. It is a liberation. Every morning, you save twenty minutes of agonized indecision. Every year, you save hundreds of dollars and thousands of pounds of carbon. More importantly, you free your attention—that most precious resource—for something other than the hemline of the season. We do not pretend otherwise