Big Giants play volume. They play price wars. They play scale. Tell them, "No thanks." Define success on your own terms. If you are a bakery, do not try to be the next Dominos. Try to be the best sourdough within five miles.

Set in Urbania, Ohio, the story follows Danny O'Shea ( Rick Moranis ), who has lived in the shadow of his football-hero brother, Kevin ( Ed O'Neill ). When Kevin’s elite Peewee team, the Cowboys, rejects Danny’s talented daughter Becky (nicknamed "Icebox"), Danny forms his own team of misfits—the "Little Giants".

Based on case studies like Anchor Brewing (beer), CitiStorage (records management), and Righteous Babe Records (Ani DiFranco’s label), Burlingham found three traits:

"The goal is not to be the biggest company in the world. The goal is to be the best company for the world." – Adaptation of the Little Giants ethos.