Before 1998, the concept of a "personal brand" was reserved for movie stars and CEOs. But following changed identity. When you knew people were following your homepage or diary, you began to perform.
Because of the tiny budget, Nolan employed ingenious tactics to complete the film over 14 months: Following -1998-
At its core, Following is a meditation on the masks people wear. Bill wants to be a writer, but he only feels real when he is pretending to be someone else or watching someone else's life. Cobb represents the ultimate manipulator—someone who understands human psychology so well that he can rewrite a person's reality. Before 1998, the concept of a "personal brand"